In less than a month, a team of broadcasters in the U.K. will launch a new classical radio service aimed at young audience members, 35 and under. Surprised? The effort is driven by the fact almost half (45%) of young people in a recent survey said classical music offers them an escape from the noise of modern life.
The service, called Scala, will offer familiar works by Beethoven and Holst, as well as music by Jonny Greenwood, Rebecca Dale, and one of Britain’s youngest commissioned composers, 19-year-old Jack Pepper.
Read more about the new station, its philosophy, and programming here.
